Imaguru Startup HUB Vilnius. Design Thinking. ENG

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Design Thinking

Highly successful companies, such as Apple, Virgin, Toyota, and others, innovate continuously because of their culture of design-thinking. 10-hour Corporative Masterclass at Imaguru.

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What is about?

Design Thinking is an approach that can be applied by anyone who is interested in improving or inventing a given product, service, process, experience, or strategy. We believe that innovation and problem solving is a skill that can be learned and that is of importance in all aspects of business.

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Design-Thinking Components

Produce more ideas

Discover the business challenges which will most likely generate fruitful ideas

Empathise

Identify important insights into the needs and wishes of others by using human-centered and customer oriented tools like journey mapping

Understand

Understand the role of people in successful design thinking

Prototype

Use tools like visualisation, mapping, and storytelling to create solutions

Plan

Develop an action plan for research and gather feedback for your unique challenges

Innovate

Implement design thinking processes and tools to drive innovation

For whom?

• Executives and senior business leaders

• Decision makers in R&D of products, services, systems, and experiences

• Engineers

• Marketing professionals

• Startup founders

• Managers who want to explore the principles of design thinking and how a human-centered approach to innovation

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